One of the major challenges that most B2B organizations face is the disconnect between marketing and sales teams. This issue is especially significant in companies targeting mid-sized to enterprise businesses, where sales cycles tend to be long. According to a study by Gartner, the most common reason for sales and marketing misalignment is having separateContinue reading “How to overcome missalignment between marketing and sales teams”
Tag Archives: marketing
Forecasting B2B growth guide, using the source of growth framework
Forecasting growth is one of the most important exercises for a business. This should help gather alignment on growth opportunities and assess the resources required to achieve it. There are many ways to forecast, some more casual others more data-driven and scientific. Generally, as the organisation grow the tendency is to have two approaches toContinue reading “Forecasting B2B growth guide, using the source of growth framework”
Startup stages of growth and how to prioritise marketing initiatives
After many years of working with entrepreneurs, startups and large brands I have identified some patterns in marketing activities that will be crucial at each stage of growth. Most entrepreneurs lack the experience to identify what initiatives they have to focus and will help them maximise their chances of success. They might have references ofContinue reading “Startup stages of growth and how to prioritise marketing initiatives”
Cristian 360 