Marketing and media strategy

We use a step by step approach developed by top agencies and brands that are successfully launching new products and services online. We will use this framework to guide you through the process of identifying what is your go-to-market strategy, making sure all key areas are covered and maximising your chances of success.

At the end of the process, you´ll be confident about having a solid plan focused on achieving your business goals.

Other areas we can help you with are:

– Go to market strategy
– Full funnel audit
– Media planning
– Training for startups and entrepreneurs
– Mentoring

Are you stuck and don´t know what your next step should be? Book a free consultation session and we will get hands-on to study your case.

Ready to have a conversation about the challenges and opportunities your business is facing?

Interested in knowing about how I develop world class online marketing strategies? Have a look at my latest blog posts in marketing strategy.

• Forecasting B2B growth guide, using the source of growth framework
  Forecasting growth is one of the most important exercises for a business. This should help gather alignment on growth opportunities and assess the resources required to achieve it. There are many ways to forecast, some more casual others more data-driven and scientific. Generally, as the organisation grow the tendency is to have two approaches toContinue reading “Forecasting B2B growth guide, using the source of growth framework”
• Startup stages of growth and how to prioritise marketing initiatives
  After many years of working with entrepreneurs, startups and large brands I have identified some patterns in marketing activities that will be crucial at each stage of growth. Most entrepreneurs lack the experience to identify what initiatives they have to focus and will help them maximise their chances of success. They might have references ofContinue reading “Startup stages of growth and how to prioritise marketing initiatives”
• Effective workshop for marketing prioritization and planning
  Marketing planning and prioritization shouldn’t be complex, use a workshop to bring out ideas, discuss and align on the way forward
• How to secure investment, plan, execute and measure a brand campaign
  We all know the power of a strong brand. How effective and important is it for a business to be top of mind to potential customers. How successful brands manage to position themselves in a specific industry or market. If I had to ask anyone to name 3 tech brands, they would easily mention brandsContinue reading “How to secure investment, plan, execute and measure a brand campaign”
• Developing b2b customer personas for effective marketing planning
  If you’re starting your own business or trying to grow, an essential part of planning is determined by understanding your customers. By focusing on developing solutions that fit their needs, we expect to sell more products or services and generate more revenue. That’s why business functions like product, marketing and sales work together to identifyContinue reading “Developing b2b customer personas for effective marketing planning”