Samples and impact generated during my career in Marketing
Planning activation and measurement of an Acquisition & Brand campaign pilot for Payoneer
Improved brand awareness by 10%p and generated 59.000 registrations in a quarter. Awarded best content marketing campaign, 32% revenue growth YoY and profitability $100M.
B2B end-to-end campaign plan activation and reporting for Kpler
Developed creative concept and set up a full-funnel campaign with, through leadership content, ads, landing page and CRM (Hubspot) touchpoints and a pipeline value of $1M.
Lead gen and thought leadership campaign for RIF
Developing thought leadership content and using it to generate +70% MQLs and +10% SQLs targets through LinkedIn, Content Syndication, Events and Email nurturing via Hubspot.
Set up and activation of a referral program for Rootstock
Generated 50% of the leads in that quarter through referrals, exceeding paid acquisition channels.
Multichannel brand campaign for Elavon
Building a brand in the UK with a campaign targeted to Small and Medium businesses. Achieving 8%p increase in brand awareness.
Influencer marketing campaign on TikTok for Payoneer
Testing an emerging channel like TikTok and organic user-generated content to promote Payoneer in America, Europe and APAC.
Shell Card, Fleet solutions go to market strategy and campaign plan
Developed the global media strategy for the launch of Telematics and Fleet Solutions products that will be launched in 14 markets achieving 114% of the target.
Scaling up Momondo Group internationally through digital channels
Scaling digital acquisition campaigns for the promotion of flights, hotels and car rental across APAC, Africa, North America and Europe. 18 months later Momondo was acquired for $500M.
Bootstrapped a private health marketplace in Spain
Cofounder and responsible for product and marketing. Building a community of 800 professional partners and generating 3000 leads per month through organic SEO growth.
Scaled up digital acquisition channels and contributed to doubling revenue growth for VRBO, from Expedia Group
Led the digital acquisition and partner growth scale-up through the planning execution and optimisation of paid search, paid social, display and affiliate channels across Europe, LATAM, N America and APAC.
Let’s grow together
Reach out, let me know what your challenges are and let’s work together to help you achieve further growth.
Cristian 360 