One of the major challenges that most B2B organizations face is the disconnect between marketing and sales teams. This issue is especially significant in companies targeting mid-sized to enterprise businesses, where sales cycles tend to be long. According to a study by Gartner, the most common reason for sales and marketing misalignment is having separateContinue reading “How to overcome missalignment between marketing and sales teams”
Category Archives: Uncategorized
A guide on how to build a marketing segmentation and targeting framework
Segmentation is key for any business to succeed when trying to bring any product to the market. Defining a product tailored to the right audience is a key and challenging part of the marketing planning, this requires some thinking process. Organisations that are customer focused, will at some point work on understanding and having aContinue reading “A guide on how to build a marketing segmentation and targeting framework”
The customer life cycle or funnel
After working at different organisations I have had the opportunity to test different channels with the purpose of driving acquisition. I have learned and find out that some channels are effective at doing different things and reaching the user in different ways and stages of the funnel. I will call it a funnel but someContinue reading “The customer life cycle or funnel”
Acquisition marketing measurement framework
When working in an organisation where growth has happened organically teams find themselves innovating and testing new channels, in some cases there are different professionals and teams working in silos without coordination and direction of how they should be structuring their efforts and measuring success. This is very important, as it is the way toContinue reading “Acquisition marketing measurement framework”
Prioritising marketing efforts, data driven strategy visualisation
When working in a business where there are different products, markets and stakeholders, it might be hard to decide and create consensus on what are the priorities. Everybody has an agenda and compete to get attention from senior management to acquire resources. This situation can apply to different cases such as: What should be myContinue reading “Prioritising marketing efforts, data driven strategy visualisation”
Last click model, multitouch attribution models part 2
In the last post I introduced what multitouch attribution is, why it is useful and what kind of business questions this can help answer. Now, if you are interested in knowing a bit more about the topic I will be writing about the most common or popular models used to date. I will be usingContinue reading “Last click model, multitouch attribution models part 2”
Cristian 360 