Category Archives: Marketing strategy

Segmentation is key for any business to succeed when trying to bring any product to the market. Defining a product tailored to the right audience is a key and challenging part of the marketing planning, this requires some thinking process. Organisations that are customer focused, will at some point work on understanding and having aContinue reading “A guide on how to build a marketing segmentation and targeting framework”

After working at different organisations I have had the opportunity to test different channels with the purpose of driving acquisition. I have learned and find out that some channels are effective at doing different things and reaching the user in different ways and stages of the funnel. I will call it a funnel but someContinue reading “The customer life cycle or funnel”

When working in a business where there are different products, markets and stakeholders, it might be hard to decide and create consensus on what are the priorities. Everybody has an agenda and compete to get attention from senior management to acquire resources. This situation can apply to different cases such as: What should be myContinue reading “Prioritising marketing efforts, data driven strategy visualisation”