B2B marketers face tough decisions when determining which channels to use to reach their ideal customer profiles (ICPs). According to DreamData, an average prospect requires 62.4 touches across 3.6 channels, involving 6.3 contacts over a period of 192 days. This highlights the complexity of customer journeys and the challenges of accurate marketing attribution. Setting upContinue reading “Choosing the right channels for your B2B campaign”
Category Archives: Growth
Forecasting B2B growth guide, using the source of growth framework
Forecasting growth is one of the most important exercises for a business. This should help gather alignment on growth opportunities and assess the resources required to achieve it. There are many ways to forecast, some more casual others more data-driven and scientific. Generally, as the organisation grow the tendency is to have two approaches toContinue reading “Forecasting B2B growth guide, using the source of growth framework”
Startup stages of growth and how to prioritise marketing initiatives
After many years of working with entrepreneurs, startups and large brands I have identified some patterns in marketing activities that will be crucial at each stage of growth. Most entrepreneurs lack the experience to identify what initiatives they have to focus and will help them maximise their chances of success. They might have references ofContinue reading “Startup stages of growth and how to prioritise marketing initiatives”
Cristian 360 