Category Archives: Demand generation

B2B marketers face tough decisions when determining which channels to use to reach their ideal customer profiles (ICPs). According to DreamData, an average prospect requires 62.4 touches across 3.6 channels, involving 6.3 contacts over a period of 192 days. This highlights the complexity of customer journeys and the challenges of accurate marketing attribution. Setting upContinue reading “Choosing the right channels for your B2B campaign”