Why a value proposition strategy? The role of the marketing teams is to support the business meet its goals with a given budget by reaching out to customers. A key piece of this activity is done by understanding the customer needs and providing products that will cover their needs better than any other business isContinue reading “How to elaborate a messaging and value proposition strategy”
Author Archives: cristianc
Affiliates and partnerships basic concepts and best practices
Affiliate marketing can become a major source of traffic and revenue for your business. It has been and will continue to be an innovative acquisition channel that is evolving constantly. Make sure you consider this channels when planning your marketing acquisition efforts. For the ones that might not be familiar with this channel, in short,Continue reading “Affiliates and partnerships basic concepts and best practices”
Email marketing strategies for acquisition and onboarding purposes
Why email for acquisition purposes? When we talk about user acquisition we might think that paid search and display channels are a priority to be activated, as they will be effective driving traffic and reaching out to audiences. This might be true if we are looking to deliver growth through digital channels. However, it isContinue reading “Email marketing strategies for acquisition and onboarding purposes”
Activating paid social and display channels best practices
From a strategic perspective, Paid social and display channels have the potential to reach a broad range of audiences and also the ability to target users at very early stages of their life cycle. Given this particular aspect, these will be very effective on helping us generating awareness and consideration or in other words generatingContinue reading “Activating paid social and display channels best practices”
Using SEM as a strategic channel and step by step setup process
As a marketer you’ve set your strategic goals and are now you might be asking yourself if Paid Search will be a channel you’ll be choosing to promote your product or service. The short answer to you is yes, you will test it. Paid search is probably the most versatile channel, in terms of reachContinue reading “Using SEM as a strategic channel and step by step setup process”
How to set a B2B marketing strategy based on target business growth
One of my most recent experiences has been working with marketing managers and supporting them setting up strategies that would help them reach their goals. To do so I have worked on a framework that defines and provides alignment inside the organisation with regards expectations amongst sales, marketing and media teams. This framework known asContinue reading “How to set a B2B marketing strategy based on target business growth”
The user journey map, identifying touch points to influence and optimise the customer experience.
Today’s customers expect a seamless experience with the business both offline and online, they want a consistent experience across all touch-points and every time they interact with a brand. This is from watching an ad to interacting with a post sales representative. Achieving this is a challenge for any organisation and requires creating the frameworks,Continue reading “The user journey map, identifying touch points to influence and optimise the customer experience.”
Identifying a measurement framework for your marketing activity
Why reporting and analytics is so important? It is important for a business and marketing department to have a way to measure and help us understand if the decisions we make are having a positive impact. To do so we need a robust and consistent measurement framework and reporting capabilities. There is a clear advantageContinue reading “Identifying a measurement framework for your marketing activity”
The channel activation marketing prioritisation
Many marketing managers face the challenge of deciding what are the channels that should be activated, tested and how we prioritise this process, as there are so many, some examples are: Paid search, Display, Paid social (Facebook, Linkedin, Instagram,..), video, Display native (outbrain or taboola), Email, SEO, Organic social or Affiliates. A good way toContinue reading “The channel activation marketing prioritisation”
A guide on how to build a marketing segmentation and targeting framework
Segmentation is key for any business to succeed when trying to bring any product to the market. Defining a product tailored to the right audience is a key and challenging part of the marketing planning, this requires some thinking process. Organisations that are customer focused, will at some point work on understanding and having aContinue reading “A guide on how to build a marketing segmentation and targeting framework”
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