Go to market strategy and scale-up consultant
Hey, nice to meet you!
My name is Cristian Calls, I am originally from Barcelona but living in London. In my spare time, you might find me travelling, or doing some sport like running or squash, feel free to reach out if you’re up for an active meeting 😉
I am an entrepreneurial senior marketeer, having worked in a variety of marketing and growth roles since 2009. Some of the most relevant highlights of my experience are:
- Led the global expansion of Payoneer through digital acquisition across North America, EMEA, LATAM, SAMEA, APAC and China in more than 16 languages. Building an international team and $12M budget. Doubling acquisition volumes year over year and contributing to 32% revenue growth.
- Led the global B2B media strategy for Shell supporting all B2B lines of business, and launching different products in the IoT. Consulting and training 22 local markets and having visibility over a $400M media business budget.
- Co-founder of a healthcare marketplace in Spain onboarding over 800 partners, generating 40K monthly visits only with organic traffic and 3K leads per month in 2 years.
- Supported the scale-up of Momondo group internationally, this was acquired 18 months later by Booking Holdings for more than $500M.
- Led the global partner marketing strategy at VRBO, an Expedia Group company with budgets of $8M per year across EMEA, Americas and APAC, supporting 100% revenue growth.
- Delivered training and mentoring to over 60 startups by collaborating with accelerators such as TechStars, VillageCapital(VISA) & Growthmentor.com.
I have learned from very talented professionals and used a wide range of advertising platforms and technologies.
I am always excited about the opportunities that technology and communication can bring to any business. I understand business growth comes by focusing on the customer and executing through testing and innovation.
If you are looking to set up and grow your business online, you obviously want to maximise your chances of success. I’ve been there before. Let me help you with frameworks and proven tactics that are being used by top growth and leading brands.
Let’s have a chat.
Supporting entrepreneurship and innovation through mentoring platforms
I’ve had the opportunity to mentor over 60 startups on go-to-market strategies and growth marketing
Feedback & references
Simo Elalj / tonoid.com
Cristian helped me to think about Paid Advertising differently and jump a few ideas together. Thanks!
Aazar Ali Shad / Userpilot
Cristian identified some issues in my marketing plan that I couldn’t see and also gave me some fresh perspectives.
Igor Toma / Nuacom
Cristian is an expert in his domain. Great advice on all points of interest I had. I would recommend to anyone building a marketing team to talk to him, especially in travel and hospitality tech.
Service rates
I provide my services adjusted to the needs of each project. I provide the flexibility to maximise the impact and output of my time on a specific project. Reach out to have a conversation about your needs and make an assessment of the best solution.
Cristian 360 