Digital marketing strategies for growth at scale
14 years supporting startups and big brands consolidate and scale online.
Brands I worked for
Taking your business to the next level
Develop a go-to-market strategy and plan
Identify the opportunity, the market and your customers to develop a plan to take your business to the next level.
– Strategic analysis & Full funnel audit
– Goal setting & forecasting
– Campaign plan
– Content planning
– Media planning
– CRO
– Training & mentoring
Set up and activate high-performance campaigns
Campaign activation, content development and channel setup, maximising budget effectiveness.
– Creative and content production
– Google ads and Bing ads
– Linkedin ads & Facebook ads
– Account-based marketing (ABM)
– CRM (Pardot & Hubspot)
– Referral programs
– Data & analytics
Driven by experience and innovation
+14
Years of experience
+$80M
Media budget managed
6
Continents, I’ve managed campaigns in EU, APAC, NA, SA & Africa
You can learn more about my experience here
End-to-end proven methodology
Strategic assessment – audit
Understand your market, competition, target audience and environment to identify opportunities.
Go to market plan
Define a campaign plan focused on leveraging market opportunities followed by a content development and media testing roadmap.
Content production & channel activation
Produce the content and activate media channels that connect with your audience.
Optimisation & measurement
Implement best-in-class optimisation techniques to reduce the cost and increase the performance of the budget spent.
Latest blog posts
Choosing the right channels for your B2B campaign
B2B marketers face tough decisions when determining which channels to…
How to overcome missalignment between marketing and sales teams
One of the major challenges that most B2B organizations face…
Forecasting B2B growth guide, using the source of growth framework
Forecasting growth is one of the most important exercises for…
Startup stages of growth and how to prioritise marketing initiatives
After many years of working with entrepreneurs, startups and large…
Effective workshop for marketing prioritization and planning
Marketing planning and prioritization shouldn’t be complex, use a workshop…
How to approach new channel testing and measurement
Hearing about new social networks, apps and advertising platforms is…
About me
Since 2009 supporting startups and big brands consolidate their business and scale internationally online.
Cristian 360 